Chapter 42: The real business war is so plain and simple
The Vice President of Nokia Greater China called to express his gratitude in person and expressed his invitation to Lin Yicheng to be the spokesperson for Nokia for further all-round cooperation in the future!
The sales of Nokia mobile phones have increased significantly in recent days, and this activity plan was approved by him.

He was even praised by the headquarters. It is said that the headquarters will cite it as a classic case and want to promote it globally, especially for popular Hollywood movies, this kind of cooperation is possible!
Although Nokia made a little less profit on each mobile phone, its total sales increased.

All you pay for is a voucher. Whether the audience uses it now or in the future, future sales are promising.

As for losing it or forgetting about it, that would be even better.

Give a peach, get a plum in return. It is no big deal to let Lin Yicheng be the spokesperson!
Lin Yicheng expressed his gratitude and asked the other party to discuss the endorsement matters with Zong Shuai.

Just leave this kind of business cooperation to Marshal Zong.

As for his remuneration as director, screenwriter, actor, and future box office dividends, they have nothing to do with Zong Shuai.

……

As of August 8, "Crazy Stone" has accumulated a box office of 14 million yuan, surpassing "Kung Fu" to become the second highest-grossing domestic film, second only to Zhang Yimou's "Hero"!
In some bulletin boards, forums, and QQ groups, many "spiritual shareholders" of "Crazy Stone" appeared at some point. They counted the box office of "Crazy Stone" every day, calculating when it would surpass "Kung Fu" and reach 2 million.

Some "spiritual shareholders" just followed the crowd, while some "spiritual shareholders" who were not short of money chose to go to the cinema to buy tickets for the Nth time.

It was the rich who supported the show with their money, and the poor who supported the show with their presence, that made the box office of "Crazy Stone" continue to rise.

……

In a villa in Hong Kong Island.

All of Xu Ke's previous resentment and anger had now disappeared, turning into gratitude and emotion.

Fortunately, the release date was adjusted, otherwise "Seven Swords" would be greatly affected!

Although "Crazy Stone" is still in theaters, its popularity has probably worn off. Now it's time for Xu Ke to show his talents!

"This young man is amazing." Shi Nansheng exclaimed from the side.

"It's amazing, but these methods are secondary. The quality of the movie still matters. I have confidence in Seven Swords!"

Xu Ke continued, "His film is obviously not as popular in Hong Kong and Taiwan as it is in mainland China. This means that it can only fool those mainlanders who have never seen the world."

"Seven Swords is a blockbuster with a big cast and a big production! I'm the director, Zhen Zidan and Li Tianwang are joining the cast, so the audience will know what to watch when the time comes!"

Xu Ke is full of confidence. How could this combination fail to succeed?
Xu Ke has his own way of predicting box office revenue.

"Hero" is directed by Zhang Yimou, starring Jet Li, Tony Leung Chiu-wai and Maggie Cheung.

"Seven Swords" is directed by Xu Ke, starring Zhen Zidan, Li Tianwang and Yang Caini.

He doesn't think he is worse than Zhang Yimou, and even has more experience in making commercial films, with a similar cast of leading actors.

Xu Ke≥Lao Mouzi, Zhen Zidan+Leonardo Li≈Jet Li+Tony Leung, Charlie Yeung≤Maggie Cheung.

According to this formula, "Seven Swords" ≈ "Hero", the box office is naturally ≈ 2.5 million!
In the Ganges!
Xu Ke, who was good at mathematical formulas, didn't know that some things changed after Master Lin appeared.

Especially those who have been half-abandoned by the times. They think that the Internet is just an emerging technology and it is uncertain how long it will exist in the future.

Haven’t you seen how many Internet companies died when the Internet bubble burst a few years ago?
However, on the Internet, which was not taken seriously or noticed by Xu Ke, a lot of news appeared from the portal websites and Tieba forums from some unknown time on, and quickly grew in scale.

……

"Seven Swords was rejected by Southeast Asian, European and American film producers due to poor quality!"

"You don't know Xu Ke! It turns out he is a box office killer!"

"Bad movie director? Why do Xu Ke's movies keep failing?"

"Is he Chinese or Vietnamese? Xu Ke avoided talking about his nationality!"

"Many people in the industry are not optimistic that "Seven Swords" will suffer another Waterloo?" "After "Shushan", "Seven Swords" may become another box office disaster for Xu Ke!"

Various kinds of news, true or false, appeared, which made the audience enjoy themselves.

Many people only then realized that, oh, it turns out that Xu Ke only directed one film in the "Once Upon a Time in China" series, and its success was due to Jet Li. You see, it wouldn't have been successful if Zhao Wenzhuo, who was favored by Xu Ke, had been replaced.

Oh, so neither "Swordsman II" nor "A Chinese Ghost Story" was directed by Xu Ke? He was just the producer? So he is taking credit for other people's work.

Oh, so Xu Ke was born in Vietnam? He has been refusing to answer questions about his nationality. This is probably a traitor!

I don’t know how many people’s Hong Kong movie filters were shattered, how many people had a bad impression of Xu Ke, and how many people gave up the idea of ​​watching "Seven Swords"...

The great leader once said, "It is better to use the remaining courage to pursue the enemy." Although Lin Yicheng knew that the box office of "Seven Swords" in the previous life was only more than 8000 million, he could not underestimate the opponent because of this.

Now is not the future, the economy is not developed enough, and ordinary people do not have much money in their pockets.

Especially for students, it may take a long time to save up money for a movie ticket.

Many viewers can only afford to go to the cinema to watch one movie this summer. The rest of the time they will naturally watch pirated copies online, or buy three discs for 10 yuan to watch at home.

And "Seven Swords" is known as a blockbuster, which makes it very attractive to many audiences, especially those who grew up watching Hong Kong films and have a filter for Hong Kong films.

In other words, for every extra ticket sold for "Seven Swords", there is a possibility that one less ticket for "Crazy Stone" will be sold.

This is something Lin Yicheng cannot tolerate. Business competition is a life-and-death struggle.

Business wars in movies and TV dramas: high technology, undercover agents, and a battle of wits and courage.

Real business war: puncture your tires, break your chains, scratch your car mats.

It is so simple and unpretentious.

……

So, when "Seven Swords" was released on August 8, "Crazy Stone" had most of its screenings cut.
Lin Yicheng gave an order to General Zhao Feiyu: Continue! Use force!

The next day, the box office results for August 8th were released. "Crazy Stone" was the champion with 15 million, and "Seven Swords" was the runner-up with 316 million!
Immediately afterwards, Lin Yicheng made another move.

《疯狂的石头》票房1亿8000万后，将会把超过部分的分账比例降低5个点！达到2亿后，超过的部分再降5个点！

I give discounts to the cinema, which is reasonable and legal.

After receiving the news, the theater chains and cinemas hurriedly arranged the next day's film schedule and picked up their calculators to calculate...

The next day, the screening schedule of "Crazy Stone" increased by 10%, while that of "Seven Swords" decreased by 10%.

This is the first time that domestic cinemas have reacted so quickly. Previously, when some movies did not perform well at the box office, cinemas often had to wait for several days before reacting.

On August 8, Crazy Stone won the championship with 16 million, and Seven Swords won the second place with 367 million.

On August 8, Crazy Stone won the championship with 17 million, and Seven Swords won the second place with 348 million.

On August 8, Crazy Stone won the championship with 18 million, and Seven Swords won the second place with 319 million.

On August 8, "Crazy Stone" won the championship with 19 million.

"Seven Swords", eh, where is "Seven Swords"?

Oh, "Seven Swords" 82, third place, surpassed by another horror film that just came out...

(End of this chapter)