Chapter 87: Fighting Samsung

Some people suggested that Huaguang smartphones should be sold at a lower price in Hong Kong to compete with other mobile phone brands at low prices.

However, Yang Hai did not accept this suggestion. Although selling at a low price in Hong Kong could rapidly expand the market for Huaguang smartphones in Hong Kong, it would damage the market image of Huaguang smartphones in the country. Why should he use low prices to cater to Hong Kong people?
The main competitor of Huaguang smart phones in Hong Kong is not Apple phones. In Hong Kong, Apple phones are not only not expensive, but also not popular among Hong Kong people.

The most popular mobile phone in the Hong Kong market is the Sony Ericsson U1i (Satio). As the world's first 1200-megapixel smart full-touch screen mobile phone, the Sony Ericsson U1i (Satio) has been attracting much attention since its release.

Coupled with the influence of the Sony Ericsson brand in the Hong Kong market, it is well deserved to be the most popular mobile phone among Hong Kong people.

The phone is not only equipped with a 3.5-inch 1670 million color TFT touch screen, but also has a 1210 million pixel camera and a Xenon flash, providing photo-taking capabilities comparable to those of a digital camera.

In addition to being able to expand the phone's functions with the help of a wealth of third-party software, this phone also truly integrates the advantages of Walkman phones and Cyber-shot phones in the two major areas of music and imaging.

Not only does it support 31 hours of music playback time, but it also has a variety of music playback functions. Whether it is connected to headphones or played externally, the sound quality will be better.

In addition, Sony Ericsson U1i (Satio) is also equipped with the Symbian Foundation system platform and an operating interface based on S60 5th edition, and has a built-in OMAP90 processor, the same as Nokia N3430, which can provide up to three times the performance gain over ARM11-based processors.

As for other functions such as WCDMA/HSDPA and WLAN wireless LAN access, A-GPS navigation, support for Microsoft Exchange ActiveSync and push mail and DLNA technology, they are also fully available.

The Chinese name of Sony Ericsson U1i (Satio) is "Shangxiu". It is available in three color versions: silver, black and burgundy. When equipped with a 1000mAh BST-33 battery, charger, USB data cable, stereo headphones and 8GB memory card, the market price of its parallel imported version is about 3600-3750 yuan. As for the newly launched licensed version, the price is around 5300 yuan, which can be said to be very expensive.

In addition to Sony Ericsson mobile phones, the most popular mobile phone in the Hong Kong market is Nokia N97mini.

This is the flagship of Nokia's N series, a mini version of the N97.

As a mini version of Nokia's N series flagship N97, its lighter size and better performance-price ratio are undoubtedly the main reasons why this phone is popular among people.

The main difference between this phone and Nokia N97 is that not only the screen size is reduced to 3.2 inches, but the storage capacity is also reduced to 8GB.

In addition to redesigning the shape of the built-in camera and canceling the lens cover design, Nokia N97mini also redesigned the phone's button layout, model marking, phone back cover and other parts, and the phone's size is also relatively lighter and smaller than Nokia N97.

Nokia N97 mini also adds support for the new Ovi service Lifecasting in terms of functional applications, which allows users to post their latest location and status information directly to Facebook through the phone screen and share it with others.

The price of this phone is also close to 4000 yuan.

In addition, there are LG phones, Samsung phones, HTC and Dopod phones, each of which has its own highlights. Although the Hong Kong market is not large, the competition is very fierce. The flagship and high-end phones of various brands are fighting in the Hong Kong market.

The prices of these mobile phones range from 4000 to 5000 yuan for the more expensive ones and from 2000 to 3000 yuan for the cheaper ones.

The Huaguang smartphone is priced at 4388 yuan, which is among the top-end mobile phones. However, the data, functions, and sense of technology of the Huaguang smartphone are not inferior to these mobile phones. The price tag of 4388 yuan is not unreasonable, and Hong Kong people should be able to accept it.

Therefore, the key factor in opening up the market for Huaguang smartphones in Hong Kong is not price reduction but brand promotion.

As a new mobile phone brand, the brand influence of Huaguang smartphones is definitely not as good as Sony Ericsson, Samsung, Nokia, Dopod, HTC, LG, and even not as well-known as Apple phones.

Therefore, if we want Hong Kong people to accept Huaguang smartphones, we must strengthen the product brand promotion of Huaguang smartphones instead of adopting a low-price strategy.

Once the price of a brand is lowered, it will be difficult to raise the price again in the future. The first impression a brand gives people is very important. Using a low-price strategy from the beginning will give people the feeling that it is a low-end product.

This is also the reason why Yang Hai marked the price so high at the beginning, just to tell everyone from the beginning that this is a high-end smartphone.

Facts have proved that Yang Hai's strategy is correct. It is precisely because of its high price that it attracts many powerful consumers. After comparing various performance and data indicators, these powerful consumers will naturally buy the Huaguang smartphone without hesitation.

In addition to its various hardware capabilities, the design of Huaguang smartphones is also very avant-garde, which is one of the reasons that attract many people to buy Huaguang smartphones.

How to expand the brand influence of Huaguang smartphones in Hong Kong? The most direct way is naturally advertising. As long as the advertising is done well, the brand influence will naturally increase, and the market share will also be improved.

In addition to developing the Hong Kong market, we will also expand into the Singapore market, the Southeast Asian market, and the European and American markets.

Why can European and American mobile phone brands be sold in our country, but our domestic mobile phone brands cannot be sold in Europe and the United States?

It is impossible for Huaguang smartphones to be limited to domestic market sales. It is inevitable that they will go abroad, out of Asia, and into the world.

The launch of Huaguang smart phones has also attracted the attention of major mobile phone manufacturers around the world, including Apple, Samsung, Nokia, Sony Ericsson, etc.

Major mobile phone manufacturers were very shocked by the Huaguang smart phone launched in China. Many of the latest high-tech technologies of this smart phone were obviously ahead of them, and they had not even mastered many technologies. For example, the fast charging technology of the mobile phone, the new smart operating system, the super large screen, the camera function of the mobile phone, and the sound quality during calls and music playback were all in no way inferior.

Everyone is amazed that China's smartphone R&D technology is no less advanced than any world-renowned company.

Such a high price and the increasingly higher market share in the domestic Chinese market are all proof that China's smartphone technology has surpassed others.

Although the price of 3988 yuan is not the highest among mobile phones in the Chinese market, there are not many mobile phones that are priced higher than this.

Several internationally renowned mobile phone manufacturers have begun to target Huaguang mobile phones. Samsung has announced that its latest Android smartphone will be launched soon.

Samsung has been stunned by Apple's actions since Apple launched its smartphone in 2007.

In 2007, Samsung finally defeated Motorola and became the second largest mobile phone sales company in the world. However, before Samsung could be happy for a few days, a major event occurred in 2007 that still affects the mobile phone industry today.

On January 2007, 1, a man named "Steve Jobs" launched a mobile phone called "iPhone", which changed the direction of the mobile phone industry and ushered in the era of smartphones.

This completely stunned Samsung. They had finally surpassed Motorola, the ancestor of mobile phones, in the era of feature phones. How come humans have now entered the era of smartphones?

But Samsung doesn’t care. As long as the product is good, we will follow suit.

Instead, Samsung also began to launch its own smartphones. It first launched the first Windows Mobile smartphone, Samsung Omnia, in 2008. Then in 2009, as a member of the Symbian Alliance, it launched the i890 Omnia HD based on the Symbian system (also the world's first mobile phone that can shoot 720P high-definition video).

Seeing the good development of Android and the launch of Huaguang smartphones, Samsung was greatly stimulated and announced that it would launch its first Android phone, i7500.

In addition, Samsung's ambitions go beyond this. It also wants to replicate the success of Apple's exclusive iOS system, so it immediately launched its self-developed smartphone operating system BADA, and announced that it would officially release the first product using this operating system - Samsung Wave S2010 - at the 8500 MWC conference.

In short, Samsung is aggressive and wants to use practical actions to block the rise of Huaguang smartphones and the development of Apple. Its goal is to become the boss of the global mobile phone industry. No one can compete with it, and it will get angry with anyone who wants to compete with it.

Of course, Huaguang Technology Company will not stand still and continues to develop the second generation of Huaguang smartphone day and night.

The release date of Huaguang 1S, a smart phone from Huaguang, has been confirmed and is scheduled for August.

Samsung has already officially announced that it will launch the Samsung I8 smartphone in August, with a terminal sales price of 8000 yuan.

The Huaguang 1S smartphone launched by Huaguang Smartphone has a terminal sales price of 4999 yuan, and even the domestic launch date is the same as Samsung. This can be said to be a head-to-head battle, a competition for supremacy. Who will win and who will be the king of smartphones? It all depends on the market reaction.

三星I8000是三星今年的旗舰WM智能手机，三星I8000配备了一块3.7英寸65536万色的全触摸屏幕，分辨率达到480×800像素，显示效果清晰细腻。

The processor of the machine has a main frequency of 800MHz, and with Windows Mobile 6.1 Professional operating system and Touch Wiz 2.0 user interface, the running speed and control experience are very good. The machine supports WCDMA network and has WiFi support, which is very practical for surfing the Internet.

As a flagship smartphone, Samsung I8000 not only has a high-frequency CPU but also is equipped with a 500-megapixel camera, which is completely sufficient for daily photography.

Faced with such competition, many people in Huaguang Technology Company seem to lack confidence. Although they also believe that their Huaguang 1S smart phone is not inferior to the Samsung I8000 phone in terms of performance and configuration in all aspects, Samsung phones are too well-known in China and have a very high market share. Many domestic consumers are also loyal fans of Samsung phones.

Competing head-on with Samsung in a boxing match is really too risky, and the chances of winning are not high.

The key is that the price is too expensive. It is sold at the same price as Samsung smartphones. Consumers may not be willing to buy it.

Shen Ruobing also saw some of the discussions online and couldn't help but say to Yang Hai, "Why do you have to go against Samsung? You could have launched it earlier or later! But you chose to launch it on the same date as Samsung's phone, and even sold it at the same price."

Yang Hai smiled and said, "Do you think our Huaguang 1S smartphone will lose to the Samsung I8000 smartphone?"

"I think losing is normal, and winning is abnormal." Shen Ruobing said.

"You might as well take advantage of the time and launch it in advance, lower the price a bit, and sell it for 4388 yuan! It's a little more expensive than the Huaguang 1 smartphone."

"Why? Are you so pessimistic about our own mobile phones?" Yang Hai asked.

"How are our phones worse than Samsung's?"

(End of this chapter)