One day, a customer came to the restaurant. He came to taste the special dishes after seeing the newspaper advertisement.

The waiter greeted him warmly and recommended several signature dishes to him.

"Sir, we have many special dishes here, such as Chinese-French stew, roast duck pizza, etc. These dishes are our hotel's signature dishes and are very popular. You can try them." said the waiter.

The customers ordered several signature dishes and after tasting them, they were full of praise.

"The food in this restaurant is really delicious. It's true what the advertisement says. I will come here often in the future," said the customer.

Another customer came here after hearing the radio advertisement. He was also very satisfied with the hotel's service.

"The service here is really thoughtful and the environment is elegant. It's just like what is advertised. I will bring my friends here in the future," said the customer.

As the number of customers continued to increase, the business of Wang's full-line restaurants became more and more prosperous. However, Wang Jianye was not satisfied with the status quo. He knew that if he wanted to gain a long-term foothold in the catering industry, he must continue to innovate and improve.

So he called another management meeting to discuss the next marketing plan.

"Our advertising and marketing activities have achieved good results, but we cannot relax. We must continue to increase our marketing efforts, launch more special dishes and promotions, and attract more customers," said Wang Jianye.

Everyone expressed their agreement and put forward their own suggestions.

"We can hold some food festivals and invite some well-known chefs to demonstrate their cooking skills to attract more people's attention," said Li Hua, marketing manager.

"We can also cooperate with some companies to hold business banquets and expand our customer base," said Zhang Ming, operations manager.

Wang Jianye listened to everyone's suggestions, nodded, and said, "Okay, let's follow these suggestions. Let Wang's entire chain of restaurants become the best in the catering industry."

In the coming days, Wang's entire chain of restaurants will continue to increase marketing efforts, continue to innovate and improve, and bring more delicious food and surprises to customers. They believe that as long as they work hard, they will be able to create more brilliant results in the catering industry.

……

They also held various promotional activities such as discounts, gift giving and food festivals.

At a food festival, all Wang's restaurants showcased their various special dishes, attracting many customers to come and taste them.

"Wow, the food festival at all Wang's restaurants is so lively! Not only do the dishes here taste good, but there are also many discounts." said a customer.

"Yeah, I heard they have introduced some new dishes, let's go try them," another customer agreed.

In terms of food innovation, the chef team conducted in-depth research on local ingredients and culture, combined with internationally popular food elements, and launched a series of new special dishes.

One day, in the kitchen of Wang's All-Inclusive Hotel, the chefs were busy preparing the dishes of the day as usual. However, unlike in the past, the atmosphere in the kitchen today was particularly lively, and everyone was enthusiastically discussing the creativity of new dishes.

Young chef Xiao Li looked at the various ingredients on the stove and was filled with inspiration. He said excitedly: "We can combine local specialty ingredients with Western cooking methods to create a new taste. Now everyone likes to try new things, and such dishes will definitely attract many customers."

The experienced chef Lao Zhang nodded slightly, thought for a moment and said, "Xiao Li, this is a good idea. We have a lot of unique local ingredients here. If we can combine them with Western cooking techniques, we might be able to create amazing flavors. But how do we do it specifically?"

Another chef, Xiao Wang, also joined the discussion: "I think we can try to use local beef and pasta. Our local beef is tender and has a mellow taste, while pasta has a unique taste. Add some unique seasonings, and it will definitely be very creative."

The chefs nodded in agreement and began to have a more in-depth discussion about this idea.

"So what kind of seasoning should we use?" asked a chef.

"I think we can use some of our local special spices, such as peppercorns, star anise, etc., but we must pay attention to the amount so that the taste of the seasoning cannot cover the original flavor of the beef and pasta." Xiao Li replied.

"Sauce is also very important. We can prepare a local specialty sauce ourselves, which can not only highlight the local flavor but also go perfectly with pasta." Lao Zhang suggested.

Everyone was talking at once, and the discussion was in full swing. The kitchen was filled with a breath of innovation, as if a culinary revolution was about to break out here.

After some heated discussions, the chefs decided to start trying to make this new dish. They first selected the best local beef, cut it into small pieces, and then marinated it with olive oil and some seasonings commonly used in Western cuisine.

"Xiao Li, how do you think this beef is marinated?" asked Lao Zhang.

Xiao Li observed the beef carefully, then smelled it and said, "I think it's not bad, but you can add some black pepper to increase the flavor of the beef."

Zhang followed Li's suggestion and added some black pepper. Then, they started to cook the pasta. While the pasta was cooking, the chefs were also busy, and they started to prepare the local special sauce.

"The flavor of this sauce should be stronger, but not too salty." Xiao Wang said as he stirred the sauce.

"You can add some tomato sauce to increase the sweet and sour taste." Another chef said. After many attempts and adjustments, they finally prepared a satisfactory local sauce. When the pasta is cooked, they stir-fry the beef and pasta together, then add the prepared sauce and mix well.

Thus, a dish of "beef spaghetti with local special sauce" was born. The chefs looked at their masterpiece with great anticipation. They couldn't wait to let customers taste this new dish to see if their creativity would be recognized.

Soon, the new dish was served to the customers. A customer looked at the food he had never seen before and asked curiously, "What is this? It looks very special."

The waiter introduced with a smile: "This is a new dish in our restaurant, beef spaghetti with local specialty sauce. This dish retains the classic taste of spaghetti and incorporates the unique flavor of local specialty sauce. I hope you like it."

The customer picked up the fork, tasted a mouthful of noodles, and his eyes lit up immediately. "This new dish is really delicious, with both the sophistication of Western food and local characteristics. Wang's full-line restaurants always bring us surprises." The customer praised.

After hearing the customer's comments, other customers also began to try the new dish. They were all attracted by the unique taste and praised it highly.

"The beef is very tender and the pasta tastes great. The sauce tastes really special and leaves a lasting impression," said a customer.

“Yeah, I never thought that beef and pasta could be paired like this before. The chefs at Wang’s full-line restaurants are really creative,” another customer agreed.

As the positive reviews from customers continued to come in, the chefs became more and more confident. They knew that their efforts had paid off and that the new dish had successfully attracted the attention of customers.

However, the chefs were not satisfied with the status quo. They knew that if they wanted to gain a foothold in the catering industry, they had to continue to innovate and introduce new dishes. So they began a new exploration.

"We can try to combine other local ingredients with Western cooking methods to create more new dishes," said Xiao Li.

"Yes, we can use local vegetables, fruits and other ingredients and combine them with Western dishes such as salads and soups to see if we can create some new flavors," Lao Zhang also said.

The chefs once again devoted themselves to the research and development of new dishes. They conducted in-depth research on local ingredients and culture, and constantly tried various combinations and cooking methods. In the process, they also encountered many difficulties and challenges.

Once, they tried to combine a local wild vegetable with Western thick soup, but the taste was not satisfactory.

"This wild vegetable tastes too bitter and doesn't taste good when paired with thick soup," said a chef.

"We can try other methods to process wild vegetables, or try a different kind of wild vegetables," said Xiao Li.

After many attempts, they finally found a suitable method for processing wild vegetables. They blanched the wild vegetables, stir-fried them with olive oil and minced garlic, and then added them to the thick soup. The thick soup made in this way has the fragrance of wild vegetables, but it is not too bitter and tastes very good.

……

At the same time, Yuehailou also felt the pressure from international chain restaurant brands. Their boss Zhang Yuehai also convened a meeting of management to discuss countermeasures.

Zhang Yuehai, the boss of Yuehailou, sat in the main seat of the conference room with a solemn expression. He looked at the management staff sitting there and slowly said, "The arrival of these international brands is a huge challenge for us. We can't just sit there and wait for death. We must take action. Let's talk about our ideas."

A manager spoke first: "Boss, I think we can launch some special packages to attract more customers. For example, seafood packages, family packages, etc. Now that people's living standards have improved, their demand for food has become more diverse. We can launch different types of packages according to different customer groups to meet their needs."

Another manager also said: "I agree with this point of view. We can also add some of our Yuehailou's special dishes to the set menu, so that customers can feel our unique charm while tasting the food. For example, our signature seafood dishes and those traditional local delicacies."

Zhang Yuehai nodded slightly, motioning for them to continue.

Another manager said: "In addition to launching special packages, I think we can also strengthen cooperation with local companies and institutions, hold business banquets and group activities, and expand our customer base. Now many companies and institutions have business banquets and group activities. If we can cooperate with them and provide them with high-quality catering services, it can not only increase our revenue, but also improve our popularity and reputation."

Zhang Yuehai thought for a moment and said, "Everyone's ideas are good. But how can we make these special packages and cooperation activities really attract customers?"

A young manager said: "We can work hard on advertising. We can highlight the cost-effectiveness and richness of the meal packages so that customers will be attracted at first sight. For example, we can put advertisements in newspapers, radio stations and television stations, and we can also post posters and distribute flyers at the entrance of our hotel and in the surrounding areas."

Another manager also said: "We can also use social media for promotion. Nowadays, many people like to share their life and food experiences on social media. We can invite some food bloggers and Internet celebrities to taste the special set meals in our restaurant, and then let them promote it on social media, which can attract more young customers."

Zhang Yuehai listened to everyone's suggestions and thought they made sense. He decided to take immediate action and formulate a specific response plan.

After the meeting, the management of Yuehailou began to get busy. They first formulated plans for various special packages, including seafood packages, family packages, business packages, etc. Each package is carefully matched with Yuehailou's signature dishes and some special snacks, which not only ensures the richness of the dishes, but also highlights the cost-effectiveness.

In the process of formulating the set meals, the chefs also actively participated. They adjusted and innovated the dishes according to the needs of different set meals. For example, in the seafood set meal, some new seafood varieties and cooking methods were added to allow customers to taste more delicious seafood dishes. In the family set meal, attention was paid to the nutritional combination and taste suitability of the dishes, so that the whole family could enjoy the meal.

"This seafood set is really good. It has so much fresh seafood and the price is very affordable," said a chef.

"Yes, we need to make this set menu more perfect so that customers will fall in love with it as soon as they try it," said another chef.

At the same time, the marketing department of Yuehailou also started planning advertising. They worked with an advertising company to produce a series of exquisite advertising posters and promotional videos. On the posters, various delicious dishes are mouth-watering, and the slogan "Yuehailou's special set meal is both delicious and affordable! Come and taste our seafood set meal and family set meal to satisfy your taste buds!" is particularly eye-catching.

The promotional video showcases the beautiful environment, warm service and delicious dishes of Yuehailou, making the audience feel as if they were there. The marketing department also arranged for employees to post posters and distribute flyers at the entrance of the hotel and in the surrounding areas to introduce Yuehailou's special set meals to passers-by. (End of this chapter)