After cutting off the supply of some ingredients to all Wang's restaurants, Haoyue Catering Group did not stop its offensive. They began to increase investment in advertising and frequently appeared in traditional media such as newspapers and radio stations.

Haoyue Catering’s advertisements are everywhere, promoting their luxurious decoration, top-quality ingredients and distinguished service, trying to further attract customers and suppress all Wang’s restaurants.

Wang Jianye was anxious as he watched Haoyue Catering's strong promotion. He called a meeting of management again, and everyone sat in the meeting room with a solemn atmosphere.

"Haoyue Catering's current advertising offensive is very fierce. We can't just sit there and wait for death. Let's all think of a way. How should we respond?" Wang Jianye frowned and glanced at everyone.

Wang Bingbing spoke first: "Dad, although they have a lot of advertisements, we have our advantages. Our restaurant has many years of history and reputation. We can focus on our traditional characteristics and cultural heritage in the publicity."

Ma Hua continued, "Yes, we can make some beautiful brochures to introduce the history of our hotel, our special dishes and service concepts. Then we can send people to distribute them in surrounding office buildings, shopping malls and other places to increase our popularity."

Chen Xiaoyang also nodded and said, "We can also hold some small food display activities at the entrance of the hotel, so that people passing by can see our delicious dishes and attract them to come in and taste them."

As a result, all Wang’s hotels took quick action.

They asked a professional designer to create a beautiful brochure, which contained old photos of the restaurant, images of signature dishes and positive comments from customers.

The employees took the brochures and distributed them to various places without any effort.

At the entrance of the restaurant, the chefs carefully prepared a display of some special dishes.

The fragrant food attracted the attention of many passers-by. The waiters enthusiastically introduced the restaurant's features to the passers-by and invited them to come in and taste it.

"Hello, our Wang's full-line restaurant has a long history and unique cuisine. You are welcome to come in and experience it." The waiter Xiao Li said to a passerby with a smile.

The passerby was attracted by the delicious food and the enthusiasm of the waiter and decided to go in and try it. As soon as he entered the restaurant, the warm environment and thoughtful service made him feel comfortable. After tasting the dishes, he praised them highly.

"The food here is really delicious, and the service is very thoughtful. I will come here often in the future." said the passerby with satisfaction.

At the same time, Haoyue Restaurant Group came up with a new strategy.

They began to cooperate with some large companies to hold business banquets to attract high-end customers.

These business banquets are grand in scale and provide thoughtful service, which have left a deep impression on many corporate clients.

After learning about this situation, Wang's entire hotel chain decided to also focus on business banquets. They set up a business banquet service team to provide personalized banquet plans for corporate customers.

"We can customize menus, arrange venues and provide professional services based on the needs of corporate customers," Wang Bingbing said to the business banquet service team.

The business banquet service team took active action and proactively contacted some corporate clients to introduce the advantages and features of Wang's entire hotel chain.

"Hello, all of our Wang's hotels attach great importance to business banquet services. We can provide you with one-stop service, from food selection to venue layout, to meet your needs." Xiao Zhang from the business banquet service team said to a company leader.

The head of the company was impressed by Xiao Zhang's enthusiasm and professionalism and decided to hold a business banquet at Wang's All-inclusive Hotel. Wang's All-inclusive Hotel made careful preparations, from the selection of dishes to the details of the service, to perfection.

On the day of the banquet, corporate clients were full of praise for the service and food of all Wang's restaurants.

"The environment here is great, the food is delicious, and the service is attentive. We will choose this place for our business banquets in the future."

The head of the company said with satisfaction.

Seeing that Wang's entire chain of restaurants was also beginning to gain ground in business banquets, Haoyue Catering Group was unwilling to accept the fact that they decided to lower the prices of dishes to attract more customers with a low-price strategy.

After Wang Jianye learned about the price reduction strategy of Haoyue Catering, he fell into deep thought. Lowering the price of dishes may affect the profit of the restaurant, but if no measures are taken, more customers may be lost.

After some discussion, Wang's whole chain of restaurants decided to launch some cost-effective packages. These packages not only ensure the quality and variety of dishes, but also are affordable, making customers feel that they are getting great value for money.

“We can launch different types of packages such as family packages and business packages to meet the needs of different customers,” Ma Hua suggested.

The chef team has carefully designed these sets to ensure that each set has a special dish and rich side dishes.

"This family package should include dishes suitable for the elderly and children, and the taste should be lighter. The business package should focus on the grade and quality of the dishes." Chen Xiaoyang said to the chefs.

After the set meal was launched, it was welcomed by many customers, and some customers who were originally hesitant because of the price were also attracted.

"This set menu is really cost-effective and the dishes are delicious. We will choose this place for family gatherings in the future," said a customer.

Thanks to the team's unity and hard work, as well as its insistence on quality, all Wang's restaurants have never been defeated by the Haoyue Catering Group.

However, Haoyue Restaurant Group was not willing to accept failure.

They began to work hard on service and launched a series of value-added services, such as free pick-up and drop-off services and valet parking. Wang's entire chain of hotels also continued to improve service quality. The waiters received more rigorous training and learned how to better meet customer needs.

"We need to do what customers think of, and we also need to do what customers don't think of," Wang Bingbing said to the waiters.

Once, a customer suddenly felt unwell while eating in the restaurant. The waiter Xiao Li immediately stepped forward to inquire about the situation and quickly contacted a nearby hospital. At the same time, he also brought hot water and a blanket to the customer, making the customer feel very warm.

"Your service is really great, I'm very touched. I will come here to eat again in the future." said the customer gratefully.

As time went on, the Haoyue Restaurant Group began to have some problems due to over-expansion and poor management. Their service quality declined and the dishes lost their initial appeal.

All of Wang's restaurants are becoming more and more popular with customers as they continue to innovate and improve.

Wang Jianye saw the opportunity and decided to take advantage of it to expand his market share.

They opened branches in some new locations and launched a series of preferential activities to attract more customers.

During the preparations for the new branch, Wang Jianye personally supervised every step, from selecting the location of the store to determining the decoration style, from recruiting employees to developing dishes.

"The new branch must be done to the best of its ability and cannot be careless in any way. We want customers to enjoy the same high-quality service and delicious dishes in every Wang's restaurant." Wang Jianye said to the person in charge of the new branch.

After the new branch opened, business was booming. Customers were attracted by the food and service of Wang's full-line restaurants and came to taste them.

"The food here is really delicious and the environment is great. Now we have a good place to eat," said a customer.

In this process, the team of Wang's entire hotel chain has become more united, and everyone has worked together for the development of the hotel. They know that this business war is not over yet, and they must continue to work hard to remain invincible in the catering market.

"We must remain vigilant and not relax. Although Haoyue Catering is facing problems now, they may fight back at any time. We must continue to innovate and enhance our competitiveness," said Wang Jianye at the staff meeting.

As the 1990s progressed, Wang's entire chain of restaurants gradually gained the upper hand in the business war with Haoyue Catering Group. They used their wisdom and courage to carve out a niche in the fierce market competition.

This business war has also become a valuable asset on their road to growth, motivating them to keep moving forward and create a brighter future.

……

After gradually gaining the upper hand in the business war with Haoyue Catering Group, Wang's entire chain of restaurants did not stop moving forward.

On the one hand, they continue to increase investment in food research and development.

As the head chef of all Wang's restaurants, Chen Xiaoyang has been committed to bringing unique and delicious dishes to customers. In this fiercely competitive catering market, he knows that only by continuous innovation can the restaurant remain vibrant. Therefore, Chen Xiaoyang led the chef team to visit various places frequently and go deep into the folks to find inspiration for traditional cuisine.

On a sunny morning, Chen Xiaoyang and his team of chefs set out on a long-awaited trip to the countryside. Carrying their bags and full of their love for food and desire for exploration, they traveled through the country roads. Along the way, surrounded by green mountains and clear waters, the fields were filled with a fresh breath, which made people feel relaxed and happy.

They came to a remote mountain village where many ancient traditions and customs were preserved. The villagers were warm and hospitable. When they heard that they were looking for food inspiration, they took out their own specialties to entertain them. During the communication with the villagers, Chen Xiaoyang learned that there was an ancient cooking method in this village that was said to have been passed down for several generations.

This cooking method is to marinate fresh fish with special herbs and then slowly grill it over charcoal. The villagers said that these herbs are all picked from the mountains and have a unique fragrance and medicinal value. The marinated fish is not only delicious, but also unique in flavor, leaving people with an endless aftertaste.

After hearing this, Chen Xiaoyang and the chef team were filled with curiosity and anticipation. They decided to try this ancient cooking method themselves. Led by the villagers, they came to a clear stream with abundant fish resources. The chefs carefully caught a few fresh fish and began to prepare the herbs needed for pickling.

The villagers took them to the mountain and introduced the names and effects of various herbs. Chen Xiaoyang and the chefs listened carefully and took notes from time to time. They carefully selected several herbs with unique fragrances, such as basil, mint, rosemary, etc. After returning to the village, they washed and chopped these herbs, and then mixed them with salt, sugar, cooking wine and other seasonings to make sauce for marinating fish.

Next, the chefs cut the fresh fish into even pieces and marinated them in the sauce. During the marinating process, they constantly stirred and turned the fish to ensure that each piece of fish could fully absorb the aroma of the herbs. The marinating time lasted for several hours, during which Chen Xiaoyang and the chefs waited patiently, looking forward to the final result.

When the marinating is finished, the chefs start to prepare the charcoal fire. They build a simple grill in the yard and light a fire with charcoal. When the charcoal fire is burning red, they put the marinated fish on the grill and slowly roast it over a low fire. During the roasting process, the fish exudes waves of tempting aroma, making people drool.

Chen Xiaoyang and the chefs watched the fish on the grill intently, adjusting the heat and turning the fish from time to time to ensure that each side was grilled evenly. After a long wait, the fish was finally grilled. They couldn't wait to pick up a piece of fish and taste it.

The fish meat melts in your mouth, tender and juicy, and the aroma of herbs blends perfectly with the deliciousness of the fish meat, leaving a lasting aftertaste. Chen Xiaoyang and the chefs smiled with satisfaction, knowing that this was the culinary inspiration they had been looking for.

After returning to the hotel, the chef team immediately devoted themselves to the research and development of new dishes. After repeated experiments, they combined this ancient cooking method with modern seasoning techniques, striving to create a new signature dish that retains the traditional flavor and suits the tastes of modern people.

During the experiment, they encountered many difficulties. For example, the amount and proportion of herbs needed to be constantly adjusted to ensure the balance of taste; the temperature of the charcoal fire and the baking time also needed to be precisely controlled to prevent the fish from being burnt or undercooked. However, the chefs did not give up. With their persistence and pursuit of delicious food, they continued to try and improve.

After numerous trials, they finally succeeded in launching a new signature dish - "Secret Herb Grilled Fish". This dish uses fresh fish, marinated with carefully prepared herbal sauce, and then slowly grilled over charcoal. The fish is crispy on the outside and tender on the inside, with a strong herbal aroma. Coupled with modern seasoning techniques, such as adding some special sauces and spices, the taste of this dish is richer and more unique.

Once this dish was launched, it attracted many diners to come and taste it. A long line formed in front of the restaurant, and people wanted to taste this unique delicacy. When entering the restaurant, diners can see the sizzling grilled fish on the oven, and the aroma is overflowing, which greatly increases people's appetite.

The waiters enthusiastically introduced this new dish to the diners, telling them about its production process and unique features. After listening, the diners nodded in praise and couldn't wait to taste it. When the grilled fish was served, the diners were attracted by its appearance and aroma. The fish meat was golden in color, sprinkled with some chopped green onions and coriander, and looked very tempting. (End of this chapter)