Chapter 176 Endorsement Lost
With the successful conclusion of the 30th Golden Melody Awards for Popular Music, the online news exploded that evening, and An Ruo instantly became the focus of public opinion.

"The 30th Golden Melody Awards has concluded. Who will win the major awards?"

"Shocking! Someone has performed at the Golden Melody Awards for the sixth time. It turns out to be her!"

"An Ruo won four major awards in a row! A new queen has been born!"

Xia Anruo won four major awards this time, and her remarkable achievement of appearing on stage six times quickly became the number one hot search.

Regardless of whether you pay attention to the music industry or not, you must have heard about the importance of the Golden Melody Awards in the Chinese music industry.

Just winning an award proves a singer's extraordinary ability.

There have been people like Xia Anruo who have won so many awards in a row in the past, but those singers are basically superstars now.

Everyone was amazed. This was the beginning of An Ruo's era.

He suppressed the world and no one could defeat him.

If nothing unexpected happens, this will be the appearance of a true queen.

It was already past midnight after the dinner, and Xia Anruo had to rush to the airport to Shacheng without stopping because time was running out for the next concert.

Airport waiting room.

Xia Anruo was still on the phone with Chu Ze, and Chu Ze hadn't slept either. He had waited until now specifically to congratulate Xia Anruo in person.

"That's amazing! Four awards! Quadruple champion!" Chu Ze praised happily.

"That's right, don't you look at who I am?" Xia Anruo raised the corner of her mouth, a little proud.

Before, she had to be modest in front of the camera and a bunch of celebrities, but now she can finally show off in front of Chu Ze.

Having won so many awards, it's impossible for you to say that you're not proud at all.

Even being a three-good student is enough to show off for a while, let alone the Golden Melody Awards.

Chu Ze smiled and thought that you actually caught your breath after I complimented you.

But considering that she was in high spirits after winning the award, I didn't try to discourage her.

"But having too many awards is not good either. There are so many trophies that I can't even take them all." Xia Anruo complained again.

"Are you still being Versailles?" Chu Ze couldn't help but complain.

"That's right. It's all your fault for not coming. I also have to help you get your two trophies. They're so heavy. Why don't you just throw them away?" Xia Anruo curled her lips.

"That's enough. Don't take advantage of others and act like a good kid. If others hear you, you'll get beaten." Chu Ze coughed and reminded.

"There's no one else here."

"I want to beat you up." Chu Ze was sweating profusely.

"It's okay, you can't beat me." Xia Anruo didn't care.

"..."

Hey, don't say that, don't say that...

Chu Ze was furious and wanted to refute it firmly, but he didn't have the confidence to say it when the words came to his lips.

If he still had his virgin skills, why would he be afraid of her Nine Yin Scriptures?

It’s a pity that I’m not fully erect when I wake up.

Empty.

Tell me, why can't I control my hands?

"Hey, I saw that Xu Ya was nominated for several awards, but in the end she didn't win any." Chu Ze remembered something and changed the subject.

"Haha, who cares."

Now Xia Anruo is too lazy to care about Xu Ya's affairs.

Xu Ya also took a flight overnight and returned to the company early the next morning.

She barged into Zheng Lei's office without knocking. Several department heads who were reporting on matters inside were all stunned when they saw Xu Ya come in.

Seeing this, Zheng Lei waved his hands at several supervisors and said, "Okay, go talk to them again. If it doesn't work, make an appointment and I'll go talk to them in person."

Several supervisors nodded and walked out of the office, closing the door.

After seeing Zheng Lei send several supervisors away, Xu Ya sat down on the sofa, crossed her legs without any image, and looked at Zheng Lei with a squint:

"Why do you seem to have a lot on your plate lately?"

"I was wondering why there are more and more troubles..." Zheng Lei was also worried. He walked to the sofa on the other side and sat down. He poured a cup of tea and took a sip. Then he thought of something and said, "I have already asked about your Golden Melody Award. Originally, the final Album of the Year Award was decided to be yours, but later it was said that due to the strong request of a sponsor, it finally went to An Ruo."

"The sponsor said that An Ruo should win the award, so she was allowed to win the award. It was decided so easily. Is the Golden Melody Award so unprincipled now? What value does it have?" Xu Ya sneered after hearing this.

Upon hearing this, Zheng Lei glanced at Xu Ya and thought to himself, do you want to listen to what you are saying?
Weren't we the ones who started the shady dealings first?

You turn around and call them unprincipled. You can't be so hypocritical.

"It is said that this time it is the request of the Golden Melody Awards' largest sponsor. In this case, as long as the request is not too outrageous, we will definitely not offend them for such a small matter." Zheng Lei explained.

Unless the request made by the sponsor will seriously affect the authority of the Golden Melody Awards, for a singer like An Ruo who is basically undisputed, the organizer will definitely agree to it just to do her a favor.

Xu Ya was silent for a moment after hearing this, and suddenly said, "Forget it, I'm going to spread the news of An Ruo's relationship to the media, what do you say?"

"Now?" Zheng Lei was stunned.

"Yes, Xia Anruo is now in the limelight at the Golden Melody Awards. She is so glorious and popular. It is at this time that this blockbuster bomb is dropped and the splash will be loud." Xu Ya said coldly.

Anyway, she didn't want to see Xia Anruo jumping around in her sight for a moment.

Let her fall from the altar at the peak of her glory, this is what Xu Ya wants to see.

"So anxious? You don't want Chu Ze's song anymore?" Zheng Lei frowned.

"I just want Xia Anruo to die now." Xu Ya came back from the Golden Melody Awards with a rage in her heart.

I have never been so frustrated.

"Even if Xia Anruo is out of favor now, it will only make you feel better. Then what? Aren't you still the same as now, with half-life. If you want to become popular again, or even a top star, then at least wait until you get one or two songs by Chu Ze. It will be good for your future." Zheng Lei strongly disagreed with doing this.

Xu Ya knew that what he said made sense, but she remained silent.

"Okay, you've been tired for several days. Go back and have a rest today. You still have to sign a contract with RIOD the day after tomorrow." Zheng Lei comforted him.

Zheng Lei knocked his head only after Xu Ya left.

These things really make him worry and feel very troubled.

……

Weibo has been basically dominated by the Golden Melody Awards these past two days, and Xia Anruo has also become a hot topic of discussion.

Some praise it, some disparage it, and some just watch the show.

Just when Xia Anruo was dominating the hot searches, another piece of news suddenly became a hot search.

The famous fashion brand RIOD announced that its endorsement contract with Xu Ya will expire on November 11, and there is no consideration of further contract renewal. The brand thanks Xu Ya for its continued cooperation.

RIOD's official announcement of just a few dozen words has caused a huge stir, surprising netizens. As a well-known fashion brand in China, RIOD can be found in almost all kinds of clothing, jewelry, and home furnishings, making it one of the most familiar brands to Chinese people.

Xu Ya has been the spokesperson for RIOD for a long time. In addition, the previous advertisements were very popular, so many people have already implicitly linked RIOD and Xu Ya together.

After so many years of cooperation, no one could have imagined that RIOD would suddenly announce that it would not renew the contract.

People on the Internet speculated that there was some conflict between RIOD and Xu Ya, and some marketing accounts quickly added stories, saying that Xu Ya asked for a sky-high endorsement fee, RIOD did not want to pay, and they failed to reach an agreement, so they did not renew the contract.

There are many different opinions on the Internet, and it’s very confusing.

Not only netizens are confused, Xu Ya herself is also confused.

She was just sleeping at home, and when she woke up...

What about such a big endorsement like mine?
No more!

It's been so long since I finally made it to the hot search list again, but it turned out to be this crap.

"What's going on between you and RIOD? Didn't you say there was no problem?" Zheng Lei called immediately and asked angrily.

"That's no problem. Last month my agent asked RIOD about the contract renewal. The renewal fee has been agreed upon, 20 million for three years."

Xu Ya herself was puzzled. She had personally confirmed the RIOD endorsement and the money had been negotiated. Even if the other party was suddenly dissatisfied, they should have informed her.

How come the other party directly announced not to renew the contract without her knowing it?

"What's going on now? Is today April Fool's Day?" This was the first time Zheng Lei was so angry facing Xu Ya.

Everything else is just a small matter. If he loses the RIOD endorsement, even he can’t afford the loss.

"How should I know? I'll go and ask."

Xu Ya hung up the phone with a gloomy face and quickly asked her agent to contact RIOD company.

This is Guanghui Entertainment.

General Manager's Office.

"I gave these things to you, and this is how you do things?" General Manager Zhang Ming slammed the table, furious.

"Originally there was no problem, everything was agreed upon, but who would have thought that RIOD would suddenly change its mind without any warning or notice, and we were caught off guard," Zheng Lei explained.

"Do you know how much profit our company will lose and how much loss it will suffer if RIOD terminates the contract? If the chairman blames you, can you bear the responsibility?" Zhang Ming said angrily.

"Don't worry, Mr. Zhang. I've asked Xu Ya to go and talk to him. I'm sure we can come to an agreement." Zheng Lei said with a stiff upper lip.

Zhang Ming knew that it was useless to get angry now, so he suppressed his anger and said in a deep voice: "Hurry up and solve this matter. If you don't solve it well, you don't have to be the vice president anymore."

Zheng Lei respectfully agreed and left the office. He sighed at the door, his expression more solemn than ever before.

Over the past month, more than a dozen companies, large and small, have cancelled their endorsement collaborations with their artists, and other projects are not progressing smoothly either.

Although they are not big brands, the endorsement fees added up are not a small amount. Zhang Ming was already unhappy, and this time RIOD lost such a big endorsement, which made Zhang Ming completely furious.

If tens of millions of dollars in endorsement fees were lost inexplicably, which company could bear it?

Giving employees a raise of a few hundred yuan could kill a capitalist, not to mention losing tens of millions all at once.

On Xu Ya's side, her agent talked for a long time with the person in charge of contract negotiations at RIOD. Xu Ya also came out to discuss it in person, but the other party said that it was a temporary decision made by the leader not to renew the contract, not that they were unwilling, and there was no way to discuss it with them.

Xu Ya had no choice but to ask Zheng Lei for help.

Zheng Lei immediately decided to go to RIOD company headquarters with Xu Ya to negotiate face to face.

……

The next afternoon.

After coming out of the RIOD headquarters building and getting in the car, Zheng Lei and Xu Ya's faces looked much more relaxed.

This time they talked with the leader in charge of advertising endorsements for three hours.

At the beginning, no matter what Zheng Lei said, the other party expressed that they had no intention to continue the cooperation for the time being. It was not until they took the initiative to propose to reduce the endorsement fee by 30% that the other party was somewhat moved and said that they would consider it carefully, but they would have to wait for the chairman to return before making a decision.

"Will you really consider it?" Xu Ya never took this kind of talk seriously. It basically meant a polite refusal, so she was a little worried.

"Don't worry. When we proposed to reduce the endorsement fee by 30% just now, the other party was obviously tempted. I guess they saw that you are not popular now, so they deliberately did this to lower the endorsement fee." Zheng Lei asked Xu Ya to relax.

He is good at reading people's expressions and can tell at a glance whether the other person is interested or not.

"He really is good at taking advantage of others' misfortune. After working with me for so long, he really has no mercy at all." Xu Ya felt a little disappointed.

After all, she has been the spokesperson for such a long time. Even if she didn't want to renew the contract, at least they could part ways amicably. But in the end, she was not informed at all.

He didn't take her seriously at all.

Zheng Lei glanced at her.

It's ridiculous for you to talk about favors with capitalists.

"It's originally a mutually beneficial relationship. Anyway, it's good that there's room for maneuver now. You must not lose your endorsement with RIOD, otherwise the impact will be too great." Zheng Lei let out a long sigh.

The fact that RIOD was not rejected this time shows that it has no intention of renewing the contract with Xu Ya.

This is a good sign.

Otherwise, if the contract is not renewed, not to mention the company losing tens of millions in endorsement fees, Xu Ya's popularity and reputation as the company's signature brand will further decline, which is also a huge loss for the company.

At this time, in the office of the chairman of RIOD.

"Mr. Guo, the people from Guanghui Entertainment have left." The secretary walked in and reported respectfully.

RIOD Chairman Guo Xu nodded and waved his hand to signal the secretary to leave, then continued to smile into the phone: "Lao Xia, for you, I even gave up my endorsement after so many years of cooperation. How are you going to repay me for this favor?"

"What? Is it that if I let my daughter endorse you, she is worse than that guy named Xu?" A steady and heavy voice came from the phone. It was obviously the voice of Xia Anruo's father, Xia Jianjun.

"Haha, of course it will be better if An Ruo endorses us, but I never thought that An Ruo is your daughter." Guo Xu smiled and then was still very surprised.

"Didn't you see her when she was a child?" Xia Jianjun said.

"Girls change a lot when they grow up. I haven't seen you for so many years, so I can't recognize you now. But when she was young, I thought she was a beauty. Now I see, hey, you know what, she does look a bit like you."

"Only three points? What about the remaining seven points?"

"She looks like your wife. If she looks 70% like you she would be ugly." Guo Xu joked.

He and Xia Jianjun have known each other for many years, so they speak in a casual manner.

"Okay, when you and Ruoruo go to discuss cooperation, don't say that this was arranged by me. I'm hanging up first." Xia Jianjun was very busy and didn't have time to talk more. He just gave a warning and hung up the phone.

"You two are such an awkward couple, you still have to hide this kind of thing."

After hanging up the phone, Guo Xu shook his head and complained, then called his secretary in and asked her to arrange a discussion with Xia Anruo about the endorsement.

Five days later.

Zheng Lei and Xu Ya were still waiting for good news in the company, and then they received a hurried report from the secretary:

"Boss Zheng, this is bad. An Ruo has become the spokesperson for RIOD."

"???"

(End of this chapter)